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NASCAR, Sturgis, and the New Economy of Spectacle
A brilliant and compelling application of the analytic tools of Critical Theory to NASCAR and Motor Cycle rallies.
In this provocative and original monograph, Krier and Swart argue that NASCAR and the carnivalesque displays at Sturgis’s mass motorcycle rallies reveal how spectator events of this scale have come to function as intensive sites of profit making in contemporary capitalism. The authors lucidly trace the historical development of these economic spectacles and analyze the structural components that sustain them.

Other books by Daniel Krier and William J. Swart

  • Capitalism's Future

    This book outlines conjoined critiques of commodity-fetishism and authority fetishism as the emancipatory agenda of 21st century critical theory.